#BettingPeople Interview ALAN ALGER Bookmaker PR 3/4

Alan Alger continues with his interview explaining the benefits of his job including travelling the turf, the worst of the job, twitter trolls and social media abuse. Actually listening to punters and their complaints and changing your rules if they are wrong. Does the bookmaking industry shoot itself in the foot as far as public image goes. The best and worst of advertising used to promote the bookmaking industry and what ‘banter’ is not his bag. Alan looks into his crystal ball to try and predict what the bookmaking industry is going to look like in a decade, the importance of content in public relations in modern marketing.